
By Joel Reese
Wednesday was a big day for Walgreens, the nationwide drugstore chain that’s about as ubiquitous in Chicago as doughy-faced traffic cops handing out parking tickets.
For starters, the 108-year-old company finally got out of the 1920s and announced it will allow alcohol sales.
This is great news: Now you can get a case of beer with your overpriced gift-wrap.
I kid, I kid.
Walgreens is making this move to stay up with the cutthroat world of drugstores (who knew?): Everyone from CVS to Target to Wal-Mart is trying to get in on this market. (And these other stores sell hooch, by the way.) Walgreens is shaking up everything to stay competitive — according to this article in the Chicago Tribune, Walgreens will be ditching the Chia Pet at its 7,000-plus stores and and adding staples like more toilet paper and toothpaste.
And, apparently, booze (i.e., beer and wine).
Personally, this doesn’t affect me that much — I usually have enough alcohol on-hand that I won’t need to go to Walgreens for an emergency bottle of pinot noir. (This is my favorite brand lately, btw — great subtle cherry taste, and it’s only $11 a bottle or so.) But I’m glad Walgreens is abandoning a silly, borderline puritanical stance, for whatever reason.
So boozehounds will be able to their special sauce at Walgreens. Good for them. But this move probably won’t affect the company’s bottom line too much: the plan is for liquor to take up about 1 percent of the the typical store’s shelf space.
Speaking of self-medicating, prescription drug sales have a bigger impact on Walgreens sales, which have been up lately. Sales at stores open at least one year climbed 2.4 percent, with prescription drug sales climbing 9 percent (which is how much Walgreens shares jumped after the company’s earnings bested analysts’ expectations). All told, the company is up 39 percent this year, the Wall Street Journal noted.
So here’s the question: How will Walgreens do going forward? Maybe selling beer and wine will bring in more people, but Walgreens has pretty much achieved market saturation. So they’re slowing new-store construction, but concentrating on improving/streamlining their current stores. Can they improve sales enough to continue their surprising stock growth?
And more importantly: Will you head to Walgreens to buy your booze?

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